The Google For Jobs UK release date seems to be shrouded in mystery. Well, you can start using it today. That’s right, right now! As an SEO expert I saw it as my duty to find out how this works.
You see Google has already started scraping the structured data from job pages, job boards and everywhere else (apart from Indeed).
Google For Jobs is now a fully working product in the UK you just have to make the quickest of desktop browser adjustments and you will be able to save jobs and search for new jobs till your heart’s content…
What is Google For Jobs?
In case you didn’t know Google For Jobs is one of Google’s latest product releases that is about to disrupt how companies recruit and how individuals will search (and find) their next job.
Google For Jobs has already launched in the US where early implementation has led to the organic reach of job pages increasing by 600%!
Due to roll out to the UK, this product is going to be highly disruptive to the £35 billion recruitment industry – an industry so reliant on asymmetric information advantage. In case you were wondering Google does not like asymmetric information advantage!
In the meantime, with a few tweaks to your browser, you can have a deep dive into how the platform, looks, feels and operates. After having a play around with Google For Jobs you will certainly want to start getting your data structured as per Google’s guidelines…
Start Using Google For Jobs in the UK Today.
Google For Jobs is now a fully working product in the UK you just have to make the quickest of desktop browser adjustments and you will be able to save jobs and search for new jobs all day long…if you want to.
Because your location is set to the UK within Chrome you will be immediately greeted by Indeed’s job postings and a very bland ordinary job searching experience. Unlucky for Indeed as the changes that are going to take place will be stealing their lunch money. Currently, a none Google For Jobs UK SERP for “Digital Jobs Bristol” looks like this:
Step 1: To access Google For Jobs UK in all it’s glory simply go into the browser settings here:
Step 2: Scroll down to the bottom of the screen and press the “show more” drop-down menu:
Step 3: Select “United States” and press “Save”:
Step 4: Hey presto, here you have it a fully working UK version of Google For Jobs:
Step 5: take action!
The upside of all this is that by taking action early you will be able to steal a march on the competition, 50% of UK recruitment agencies are not yet Google For Jobs ready.
Google has certain partner job boards they are working with, such as Glassdoor so it would be wise to start building your presence on these platforms. Other Google For Jobs partners will include Facebook, LinkedIn, Monster and Career Builder.
The structuring of schema data for jobs is not that big a task and by getting this done ASAP you stand a chance of getting an early mover advantage and boosting traffic to your job listings – you can even do it yourself using Google Tag Manager.
Let me know if you have given this a try, is Google For Jobs going to change the way we search for jobs?
I would love to read your comments below 👇
Thanks for this Matt this is great insight into what we can expect when this hits the UK. We are a job board and are unsure how this is going to effect our area of business however our job board runs on Madgex which we understand are also a Google for jobs partner.
Glad to hear you will have a place at the table.
We’ll have to give your job board a try at some point!
Hi Matt,
Thank you so much for this insight. I am Talent Manager for a well known branded restaurant group and have just made the adjustments above and done a very quick search for ‘Assistant Manager’ vacancies in Leeds – where we have vacancies but the adverts are not showing?
What do I have to adjust and put into place in order to show further up on the listings?
Hi Tom,
i have had a look and I can see that some of your jobs from third party sites are appearing, however, the ones on your career page (https://careers-askitalian.icims.com) are not.
I think this could be an issue with Google crawling that particular site. The reason I say this is because I have not been able to crawl it with Screaming Frog myself.
Have you thought about incorporating the job pages into your current site infrastructure for https://www.askitalian.co.uk/?
PS – I will send you a connection request as well.
Thanks for the reply and LI request Matt, yes I have thought about bringing the jobs pages onto the careers site, I am revamping the careers site over the next couple of months so have been researching in order to make the site ‘Google For Jobs proof’. I am also going to make sure there’s plenty of video content and live feeds on there too.
Do you think this would solve the issue?
As long as the site is able to be crawled by Google and the schema is there then you should be good.
It does not look like this site: https://careers-askitalian.icims.com. You can do the schema via GTM ( a post I will be creating soon) but Google has to be able to crawl the page so the jobs appear in the GFJ SERPs.
I am just finishing off a GFJ project next week so I can share that with you once it’s done.
When you say “career site” are you developing a career subdomain like “careers.askitalian.co.uk”?